Ladbrokes has launched a new French horseracing pool betting service through its retail network in Belgium following a deal with former French monopoly operator PMU last year.
Last August, Ladbrokes and PMU entered into a non-exclusive agreement to enable horseracing fans to place mutual bets on French horse races throughout Ladbrokes’ retail network in Belgium, which now numbers 284 agencies.
The new service was launched this week, providing Belgian customers with access to an international pool from [...]
