BetClic Everest Group subsidiary bet-at-home.com has signed a deal with marketing agency Kentaro, which will allow the online gaming operator to sponsor LED advertising boards at away games during the German national team’s 2014 World Cup qualifying campaign.
bet-at-home.com is the first to secure the unique advertising package, with the company expected to benefit from a significant advertising presence for all five of the German national team’s away games which will be shown on prime time [...]