Predictive analytics specialist GamesAnalytics has moved to expand its client base through the appointment of Keith Adair as the company’s head of business development for the Europe, the Middle East and Africa (EMEA) region.
Adair will take responsibility for developing and growing GamesAnalytics’ publisher and developer clients, heading up the next phase of the company’s growth strategy across the gaming and gambling sectors.
The push to expand the business began with the start of a $3m [...]