Genting launches online and mobile sportsbook with FSB Technology

Genting Alderney has launched its new online and mobile sportsbook under the GentingBet brand through a partnership with UK-based sportsbook platform provider FSB Technology.

Genting is the first customer to go live with FSB’s new managed sports betting service, and follows a soft launch at the end of last year.

The UK-facing branded sportsbook has been fully integrated into Genting Alderney's new online platform, which the company claims will allow it to further bridge its online offering with its retail presence of 44 UK casinos.

Genting Alderney’s managing director Peter Nolan said: “With the launch of Gentingbet.com, our customers have the ability to keep all their casino, poker and sports betting activity – both online and offline – under the Genting brand further enhancing our brand presence in the UK.

“We chose FSB Tech as our partners for Genting Bet due to their expertise and delivery of the optimum sportsbook platform, in addition to pre-event and live pricing models which really deliver on customer engagement.”

The turnkey solution includes FSB Tech’s proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.

As the service grows, Genting will have the option to bring any of the individual services, or the entire operation, in-house.

David McDowell, chief executive of FSB Tech, added: “It is both a fantastic opportunity and an amazing endorsement for us to work with such a well-established operator and to be selected as their sports betting partner. We look forward to helping deliver the best possible betting product to both their online and retail customer base.”