French national lottery and betting operator La Française des Jeux (FDJ) has launched a responsible gambling campaign ahead of the FIFA World Cup, aimed at discouraging young people from betting.
The campaign targets retailers, parents, teachers and gamblers, and features the popular TV presenter and 1998 World Cup winning French footballer Bixente Lizarazu.
Under the strapline 'When under 18, Sport we live it. But to bet, forget it!', the campaign includes a YouTube viedo featuring Lizarazu [...]
