US casino operator Boyd Gaming has promoted Chris Gibase to the newly created role of chief marketing officer, one of several senior executive appointments aimed at refining the company's operations and driving future growth.
As senior vice president and CMO, Gibase will direct all of Boyd's marketing functions. This includes digital and print media, advertising, B Connected, E-Commerce and event marketing. Gibase will also continue to oversee the company's slot strategy.
A 37-year veteran of the gaming [...]
