UK bookmaker Ladbrokes has ended its relationship with Sapient Nitro and appointed Bartle Bogle Hegarty London (BBH) as its new advertising partner following a pitch process.
The operator will now work with BBH to develop a new advertising strategy, which is due to launch in the spring.
A pitch process to select a new advertising partner was announced in September last year, and while Sapient Nitro participated, having worked with the operator since 2011, they lost out [...]
