Playtech has strengthened the range of solutions available through its Information Management System (IMS) platform with the launch of Campaign Manager, comprising a selection of fully-automated marketing features.
Campaign Manager enables features such as automated player segmentation, multivariate testing with test and control groups to assess the effectiveness of special offers and bonuses, as well as cross-channel bonusing, player messaging and business alerts.
The features are designed to optimise and streamline marketing efforts, as well as driving [...]
