Swedish online gaming operator Cherry will make its first move into the lucrative sports betting market following the signing of an exclusive multi-year deal with software provider SBTech.
SBTech will provide its turnkey sports betting solution to Cherry’s popular online casino brands including CherryCasino.com, EuroSlots.com, SpilleAutomater.com, NorgesSpill.com and NordicSlots.com.
SBTech will offer Cherry sportsbook solutions tailored specifically for the Scandinavian, Nordic and European markets, where each of the brands have already generated significant success.
Marius Andersen, managing director [...]
