Following a partnership agreement with Income Access, independent UK bookmaker Betfred has become the latest gaming operator to launch a white-label version of the Income Access affiliate marketing software.
The graphical dashboard will allow Betfred and its affiliates to check their reports at a glance, with powerful reporting features allowing them to track campaign statistics to monitor which aspects of their promotions are successful, and where they might require further modification.
"Betfred represents a strong brand, a [...]
