Social casino studio FlowPlay has launched Fringo, a new hybrid free-to-play title combining slots and bingo developed by its partner Joju Games, for Android devices.

The fruit-themed social casino title will also be rolled out for iOS devices in the coming weeks, and comes over a year after originally being rolled out as a title within FlowPlay’s Vegas World app.

The two companies originally partnered to launch the game in February 2014, which due to its success has been released as a stand-alone product.

Similar to bingo gameplay, Fringo sees players match various cartoon fruits on their board to fruits scrolling across the screen, aiming to daub as many as possible. It combines this with payline mechanics traditionally used in slot games, allowing players to earn more coins and Fringo Points as they daub full paylines.

Users then earn additional rewards for moving up the rankings into the top three of players. It is a multiplayer game, with as many as 100 players able to compete simultaneously.

Players can select from a variety of boards before each game, with each containing a random selection of bonus fruits. Fruits with lightning bolts help fill an electricity bar, unlocking power-ups that help fill the board.

With more Fringo Points earned, new island environments and power-ups become available, with 10 in total. The level of difficulty increases as users progress through the various islands, with more exotic fruits available and gameplay speed increasing.

The game also features a series of challenges to earn achievements and collect new rewards, with players also rewarded with free power-ups by logging in frequently.

“As social casino games continue to rise in popularity, the need to create casual casino experiences beyond the single-players slots games that continue to dominate the industry has also become increasingly important.,” FlowPlay chief executive Derrick Morton commented. “Fringo is introducing a new style of gameplay to help fill the gap of engaging social casino experiences that players are seeking out more and more”.

“We believe this hybrid approach has the opportunity to shake things up in the sector and we're looking forward to the response from casino gamers, especially as we bring Fringo to iOS in the coming weeks.”

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