There is a long-awaited wind of change blowing through the Swedish halls of power. Four years of complete stasis has left one of the world’s most well-developed online gambling markets regulation-free and left many of Sweden’s gaming pioneers - some of the country’s most innovative entrepreneurs - basically operating as outlaws.
As recently as March, when industry lobby group Rent Spel, met a group of Swedish MPs, the outlook was bleak. While they were well received the normally ebullient former Unibet CEO Petter Nylander, who was leading the delegation, was far from optimistic about the prospect of change.
Last week’s seminar, hosted by government monopoly Svenska Spel, was a landmark in many respects. It confirmed what some knew but also surprised many - all Sweden’s political parties are in agreement that a licensed market is the way forward. It is official.
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