Paddy Power has continued its strategy of entering new international markets through partnerships with established local brands, revealing this morning that it has signed a new B2B deal with Slovakian betting and gaming operator Niké.
In its full year results this morning, the operator said that it recently finalised a B2B agreement with Niké, Slovakia’s largest online and retail betting and gaming business, to supply a sports betting product for both channels.
The new products launched in [...]
