Playtech’s dominance of UK bookmakers’ online casino operations is starting to look ridiculous.
To recap, it recently scooped an all-encompassing contract with Ladbrokes from chief rival Microgaming. It will continue to supply Ladbrokes’ fiercest competitor William Hill and the UK’s third largest bookmaker Gala Coral. It also supplies casino software to online market leaders such as Paddy Power and Bet365 and the UK’s largest parimutuel betting shops Betfred and Sportech.
To describe Microgaming as Playtech’s “chief rival” is starting to sound faintly ludicrous. OpenBet might have a stronger claim on the title but even it is beginning to be left in Playtech’s wake.