Playtech’s hopes of entering a regulated US market appear to have been scuppered along with the sale of its stake in Sportech.
The market-leading software house was all set to become Sportech’s technology supplier for US customers as the pools provider went after clients in New Jersey and elsewhere. But as Sportech went about its business in Atlantic City, it soon became clear that Playtech would not or could not submit to New Jersey’s regulations.
Playtech refused to return numerous calls, emails and texts to clarify its US strategy but sources suggest the Playtech hierarchy has given up on the regulated US market to focus on its core operations elsewhere.
The absence of Europe’s market leader from the US will be greeted with Hosannas by the likes of Aristocrat, Bally, IGT and WMS but also by more experienced European suppliers such as bwin.party, 888, Gamesys and GameAccount Network. All four have deals with New Jersey casinos and are going through the licensing process as we speak.
However, Playtech is not the only European company with regulatory worries in the US.