SG Digital’s immensely popular Jackpot Jester series returns on September 5th with the launch of Jackpot Jester 200,000. The supplier’s senior vice president of content studios Ashley Sandyford-Sykes explains the game’s success.
Blog sponsored by Playtech
The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.