SBTech’s Casino Hub is on course to develop the same high profile as its industry-leading sportsbook solution. Underpinned by a strong technical framework and a rapidly-growing list of customers, it has benefited from a series of major updates over the past six months. By Ian Bradley, chief product officer, SBTech.
Blog sponsored by Playtech
The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.