Another bet365 annual report is published and it is another good year for the world’s leading sports betting operator. So far, so prosaic. But behind the figures, bet365 is preparing for its most significant moves since launching from a portacabin in Stoke some 18 years ago.
Blog sponsored by Playtech
The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.
SBTech’s Casino Hub is on course to develop the same high profile as its industry-leading sportsbook solution. Underpinned by a strong technical framework and a rapidly-growing list of customers, it has benefited from a series of major updates over the past six months. By Ian Bradley, chief product officer, SBTech.