Blog sponsored by Playtech


Another bet365 annual report is published and it is another good year for the world’s leading sports betting operator. So far, so prosaic. But behind the figures, bet365 is preparing for its most significant moves since launching from a portacabin in Stoke some 18 years ago.

With numerous on-property and online sportsbooks already live across New Jersey and Mississippi, and many more slated to launch before the end of the year, it’s hard to believe that it’s been only a few months since the repeal of PASPA paved the way for state authorities to legalise sports betting.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

The launch of Betradar’s first in-play virtual sports product Virtual Tennis In-Play (VTI), which combines their real sports data with motion capture video technology, shows how far the world of virtual gaming has come.

With the bet distribution between pre-match and live more evenly split during a major summer tournament, the availability and depth of early markets will be key during the World Cup, writes Michael Herry, Kambi head of football.

SBTech’s Casino Hub is on course to develop the same high profile as its industry-leading sportsbook solution. Underpinned by a strong technical framework and a rapidly-growing list of customers, it has benefited from a series of major updates over the past six months. By Ian Bradley, chief product officer, SBTech.

A lot of people have had a lot to say about sports betting in the US this week. Gaming Intelligence tries to find a voice of reason amidst the hysteria.