Blog sponsored by Playtech


The launch of Betradar’s first in-play virtual sports product Virtual Tennis In-Play (VTI), which combines their real sports data with motion capture video technology, shows how far the world of virtual gaming has come.

SBTech’s Casino Hub is on course to develop the same high profile as its industry-leading sportsbook solution. Underpinned by a strong technical framework and a rapidly-growing list of customers, it has benefited from a series of major updates over the past six months. By Ian Bradley, chief product officer, SBTech.

A lot of people have had a lot to say about sports betting in the US this week. Gaming Intelligence tries to find a voice of reason amidst the hysteria.

They’ve only gone and done it again. The remarkable history of this remarkable company continues. The Stars Group’s $4.7 billion acquisition of Sky Betting & Gaming took just about everyone by surprise.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver even greater success with fresh demographics, explains Ian Bradley, chief product officer at multi-award-winning provider SBTech.

With the bet distribution between pre-match and live more evenly split during a major summer tournament, the availability and depth of early markets will be key during the World Cup, writes Michael Herry, Kambi head of football.