Blog sponsored by Playtech

 

They’ve only gone and done it again. The remarkable history of this remarkable company continues. The Stars Group’s $4.7 billion acquisition of Sky Betting & Gaming took just about everyone by surprise.

In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver even greater success with fresh demographics, explains Ian Bradley, chief product officer at multi-award-winning provider SBTech.

The big question following GVC’s successful romancing of Ladbrokes Coral is what now for William Hill? And the Stars Group? And Paddy Power Betfair? And 888?

Scientific Games aims to revolutionise the way operators learn more about player preferences and motivations with its new community-based market research solution, ONE Voice.

The entries are in and the judges have been considering their merits. But who will emerge victorious at the Gaming Intelligence Awards?

GIQ Magazine Digital Edition