Irish independent bookmaker Boylesports has signed up as the first customer of the Virtual Betting Channel, the virtual sports offering from SIS and Inspired Gaming Group.

The Virtual Betting Channel (VBC) is produced and transmitted by SIS, offering bookmakers access to Inspired’s virtual sports portfolio which initially includes horses, dogs, and soccer, with further sports and games such as lotto and Spin 2 Win scheduled for launch in the coming weeks.

VBC will be broadcast live to all of Boylesports 160 betting shops each day from 8am to 10pm. The service is available to UK and International companies as an additional or stand-alone channel via the SIS footprint.

“We are delighted to have secured such a prestigious client as Boylesports for the Virtual Betting Channel,” said Steve Rogers, Inspired’s managing director of Virtual Sports. “We knew that together with SIS we would be able to deliver a compelling offer to the independent market and we are extremely pleased with the channel which we have produced.”

John Boyle, CEO of Boylesports, added: “We’re very excited to be launching the new VBC channel in Boylesports shops. We pride ourselves on giving our customers the best retail betting experience possible, the new VBC channel can only add to the high quality of product we already provide.  Product innovation in the retail betting market is vital to success and I’m sure this new service will help us reach new audiences and keep us at the forefront of retail betting in Ireland.”