The second part of our two-part feature examining the online strategies of Aristocrat, Bally and IGT. Part one can be found here
Unlike Aristocrat, IGT has not cut its online teeth with its US clientele as yet. But you could argue it has gone way beyond that in taking a truly international approach - unlike either of its closest competitors. IGT chief executive Patti Hart has ruthlessly pursued her online vision and spent a lot of money in the process.
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