The British Columbia Lottery Corporation is the first lottery to launch a complete online gambling portfolio. Online gaming chief Rhonda Garvey tells Gaming Intelligence how they did it.
While many lotteries are just starting to consider how best to approach online gambling, British Columbia Lottery Corporation (BCLC) has blazed a trail. It was the first North American lottery to dive into online gambling in 2004 when it launched its website PlayNow.com and the site has evolved slowly to become the only regulated full-service online gambling site in North America.
It has completed the implementation of casino, bingo, poker and sportsbook systems. The first stage of its long journey is over. It now seems a good time to recap and assess the successes and failures of PlayNow.com. This is particularly relevant since the US Department of Justice (DoJ) opened the door for lotteries south of the border to exploit the opportunities offered by interactive gaming.
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