Online gaming software and services provider Playtech has irked some of the folks at William Hill by suggesting that the Australian business of Sportingbet, which William Hill agreed to acquire Thursday, should be rolled into the William Hill Online (WHO) joint venture between the two companies.

Playtech issued a statement shortly after the William Hill-GVC-Sportingbet deal was announced, claiming that under the terms of the shareholder agreement relating to William Hill Online, “William Hill is bound to conduct its remote gambling business through the William Hill Online business, in which Playtech is a 29 per cent shareholder”.

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