A new generation of platform suppliers believes it can circumvent one of the industry’s most frustrating failures. Gaming Intelligence investigates their bold claims.

The need for an open platform that can integrate any game or product has become established industry wisdom. However, not every platform is as open as it claims to be. Operators’ desire to integrate a multitude of third party software products has created a problem for some and an opportunity for others.

Speed to market was an issue raised by Boylesports Online CEO Keith O’Loughlin here. He claims to have solved the problem with a team of crack technologists that are breaking the industry norm for year-long integrations.

A new breed of suppliers such as Betware, GameAccount Network, NYX and Tain are confident they too can help operators plug in any supplier without recurring headaches.

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