bwin.party said Friday that this year will see the company transform its business through innovation as it revitalises its offering with a string of product updates, as well as extending its reach through mobile and social media channels.

bwin.party said that there were several important strategic, operational and regulatory developments that affected the company's performance in 2012, and which also underpins its long-term prospects.

“Most of last year was focused on integration,” said bwin.party CEO Norbert Teufelberger, alongsdie publication of the company's 2012 financial results this morning.

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