London-listed betting and gaming operator Ladbrokes has selected casino developer Net Entertainment to supply it with a selection of online games for PC and mobile.
The agreement is the latest step in Ladbrokes' revamp of its digital offering and follows its recent launch of a new Vegas online casino games tab under the company's five-year agreement with Playtech.
Björn Krantz, managing director of Net Entertainment Malta, said: "We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our best in class portfolio games to be distributed over their online market channels.
"Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbroke’s player base."
Krantz added that the agreement will further strengthen Net Entertainment's position in the UK, in line with the company's strategic plan for the market.
Under the terms of the agreement, Ladbrokes will initially launch with a limited selection of Net Entertainment titles, with further titles set to be added over time.
Commenting on the agreement with Net Entertainment, Ladbrokes eGaming head of product Richard Poole said: "We have made clear our pledge to work with best-of-breed suppliers and Net Entertainment certainly fits into this category."
Shares in Ladbrokes plc (Co. Data) (LSE:LAD) were trading up 0.48 per cent in London early Friday morning at 211.00 pence per share, while shares in Net Entertainment AB (Co. Data) (OMX:NETB) were up 2.68 per cent at SEK105.50 per share.