Business News

UK gaming operator Gamesys has confirmed that it has entered into a partnership with the New Jersey-based casino Tropicana Atlantic City to launch an online gaming offering in the state.

As first reported by Gaming Intelligence in July, the deal remains subject to required regulatory approvals ahead of the market’s official launch date in November.

Gamesys will provide Tropicana with its online gaming platform, with the operator’s yet-to-be-launched poker product likely to go live under the casino brand.

Chief executive Noel Hayden said that he was looking forward to working with the Tropicana team “to leverage the very best of the Gamesys platform and capabilities to serve existing customers and win new customers online.”

“We have always sought ambitious partners and Tropicana Atlantic City is a great partner for Gamesys as internet gaming comes to New Jersey,” Hayden said.

Tropicana president and CEO Tony Rodio added: “We are pleased to have Gamesys as Tropicana Atlantic City’s internet gaming partner and are excited to grow our gaming business and reach new customers. Gamesys has a proven track record in the UK of providing excellent products and customer service and we look forward to launching Tropicana’s internet gaming business with them.”

The Gamesys announcement follows an announcement by 888 earlier this week that it plans to launch a branded offering in the market, as well as powering Caesars’ WSOP-branded product.

The 888 product will operate under one of Caesars’ four casino licences, with each of its venues - The Bally’s, Caesars, Harrah’s Resort and Showboat - requiring individual certification, meaning it holds two unused licences.

Just two casinos, the Atlantic Club and Revel Casino Hotel, are yet to reveal partnerships with online gaming operators ahead of the launch of operations in the state later this year.

After a failed attempt to acquire the Atlantic Club, PokerStars established a partnership with Resorts Casino Hotel, Borgata agreed a deal with, and Ultimate Gaming paired off with the Trump Taj Mahal.

The Golden Nugget Atlantic City will launch its own branded offering using Bally Technologies’ iGaming Platform, and unconfirmed reports suggest a deal between Betfair and the Trump Plaza Hotel.