Online gambling customers have the lowest tolerance time for undergoing identity verification checks, according to a new study by Experian, with customers only prepared to spend four minutes on average before opting out.

The new study reveals the degree to which identity and security procedures continue to be a source of annoyance for consumers across a range of UK sectors including transactions for mortgages, travel, insurance, telecommunications and broadband, online banking, retail, NHS, government and public services, and online gambling.

Nick Mothershaw, director of Identity & Fraud at Experian, said: “Identity verification is becoming an increasingly important part of e-gaming operations, particularly as the online industry for this sector grows..."

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