Slots suppliers have had an easy time developing games for the European market but US manufacturers such as Aristocrat, Bally, IGT and WMS could block their entry into the US.
Online slots manufacturers have been ripping each other off for years. You can look at almost any leading online gaming site in Europe and you will see three or four games that look like they are a series of games from the same manufacturer. But most of the time they are not. They are different suppliers trying to piggyback the success of the original.
What is the difference between SG Gaming’s Rainbow Riches, for example, and Playtech’s Leprechaun’s Luck? Can you spot the similarities between Net Entertainment’s groundbreaking Gonzo slot and Rook’s Revenge from Betsoft? Don’t you think Extreme from Sheriff Gaming is quite similar to Net Ent’s recent hit Starburst? Cleopatra’s Gold from Real Time Gaming must have been inspired by the success of IGT’s legendary Cleopatra.
We could go on and on. Before you get your lawyer to draft a nasty email, let us state that it is highly likely that none of the above are infringing anyone’s intellectual property (IP) rights. This is a notoriously difficult area and a significant number of suppliers did not want to talk on the record about it. However, they are all fascinated by it and the leading suppliers are starting to explore ways of protecting their IP rights and punishing those that infringe them.