US horse track and gaming operator MTR Gaming Group has launched a new free-to-play online casino offering through its existing partnership with gaming supplier Aristocrat Technologies.

The integrated platform operates under MYINClub.com and includes the company’s INClub online player's club.

MTR, owner and operator of three regional racetracks across the US, said that the platform will “revolutionize” conventional casino marketing and players clubs.

“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company's three gaming markets,” said MTR president and chief operating officer Joseph Billhimer.

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