Playtech is preparing to attack the online sportsbook market and dramatically grow revenues from the vertical with “around five or six” new licensees set to launch the Geneity solution over the course of 2014.

Speaking following the publication of Playtech's third quarter results, which showed a 31 per cent rise in sportsbook revenue, Weizer revealed that Geneity has already gone live with four customers, contributing around €3m to Playtech’s annual revenues.

He added that alongside the five or six operators set to launch the solution in the coming year, Playtech has also entered into “advanced discussions” to supply the product to existing licensees in new markets.

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