The International Social Games Association (ISGA), the industry body formed to represent operators in the sector and educate the public and regulators about social gaming, has added Big Fish Games and High 5 Games as its latest executive members.

Following the additions, the ISGA now has 15 members including several market-leaders in the sector, with chief executive Luc Delany commenting that he was “extremely pleased” to welcome Big Fish and High 5 Games to the association’s board.

“As we increase the global representation of social games industry we look forward to demonstrating the postive impact of social games both for players and the digital economy,” Delany added.

Anthony Singer, chief executive of the New Jersey-based High 5 Games, said he looked forward to “serving as an advocate for our players who are seeking fun, fair, and authentic casino games in the social space.”

The announcement follows the publication of the ISGA’s first set of best practice principles earlier this week, designed to ensure its operator both comply with existing legislation and operate in a fair and transparent manner.

The association has also commissioned research from independent firm Harvest Strategy into the impact of social casino, which is expected to help evolve the best practice standards over time.