Live Bet, a start-up founded by former Zynga and SHFL Entertainment executive Lou Castle, has launched its social betting product in open beta on Facebook ahead of this weekend's Super Bowl game.
The Live Bet product is designed to enhance users’ second screen experience while watching live sport by allowing players to use their smartphone, tablet or laptop to place virtual currency bets.
Users can place bets play-by-play, wagering on final scores, point spreads and on what [...]
