Canadian gaming software supplier Amaya Gaming Group has entered into a licensing agreement to supply UK-listed bwin.party digital entertainment with a range of its online casino content for the operator’s online gaming brands in Europe and New Jersey.

bwin.party will be launching three online gaming websites in New Jersey on behalf of its New Jersey gaming partner, the Borgata Hotel Casino and Spa, including Partypoker.com, Borgatacasino.com and Borgatapoker.com.

The websites will all be integrated with Amaya’s Casino Gaming System, providing customers with access to a selection of the supplier’s proprietary and third-party gaming content.

bwin.party’s director of games Golan Shaked said the deal will give customers access to “an even wider range of market-leading online casino games through the Partypoker.com, Borgatacasino.com and Borgatapoker.com gaming sites in New Jersey.”

“We are delighted to be working with one of the premier providers of online casino content in the market today,” Shaked said.

Amaya’s content will also go live across bwin.party’s existing European-facing websites, including those operating under its PartyPoker, bwin, PartyCasino and Foxy Bingo brands.

Amaya chief executive David Baazov said he was “thrilled” to extend his company’s relationship with the Gibraltar-based operator. bwin.party sold its Ongame poker network to Amaya last year.

“We look forward to leveraging our proven online casino content and bwin.party's strong reputation and partnerships to embrace the emerging but exciting online gaming market in the U.S. and the existing online gaming markets they serve,” Baazov added.

Shares in Amaya Gaming Group Inc (Co. Data) (TSX:AYA) were trading up 5.13 per cent on the news Thursday morning in Toronto at CAD$7.79 per share, while shares in bwin.party digital entertainment plc (Co. Data) (LSE:BPTY) were trading down 0.58 per cent at 120.30 pence per share in London.

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