iGaming operator Betway has signed a long-term partnership with Barclays Premier League side West Ham United to serve as the club’s official shirt sponsor.
Betway’s logo will appear on West Ham’s home and away playing shirts and training equipment, with the operator also gaining naming rights to the West Stand at the team’s Boleyn Ground stadium until the club moves to London’s Olympic Stadium in 2016.
The operator replaces foreign exchange broker Alpari, which saw its deal [...]