Gaming technology provider Cantor Gaming has made its first signifcant move in China through a partnership with investment firm Global Entertainment Investment & Management and the Tianjin Welfare Lottery.
The operator will provide the technology, systems and infrastructure for Cantor Club, a new venue which opens today in the city of Tianjin. Cantor said its technology was selected to provide club members "a premier experience".
The venue will allow members to play a variety of lottery games and also features mah-jong parlours and dining facilities. Cantor’s technology will allow the club to register members through an account-based system, making it easier for customers to sign up and play their favourite lottery games, with the majority of other lottery clubs using paper-based systems.
“Cantor Gaming prides itself on innovation and the highest standards of technology quality and excellence,” Amaitis continued. “We are proud to provide Cantor Club with the very best, most sophisticated technology systems that match this premier, world leading venue.”
The partnership with Global Entertainment and the Tianjin Welfare Lottery marks the latest example of a non-Asian business moving into the heavily regulated Chinese market.
Intralot has proved to be one of the most successful companies to do so, establishing deals with the Taiwan Welfare and Sports Lotteries, and acquiring a stake in games development business Melco.
Ladbrokes, through a partnership with AGTech, has also entered the market, supplying lottery vendors in the Hunan province with its Lucky Racing virtual sports game, and Virtual Football to customers in Jiangsu.