New Jersey-based games developer High 5 Games (H5G) and gaming supplier Bally Technologies have agreed a new deal to increase their land-based partnership with the launch of a range of new slots, with H5G retaining the exclusive rights to the games for online, social, and mobile platforms.

The new deal follows the content-sharing agreement signed between the companies in August last year covering land-based, online and mobile channels.

As a result, H5G will produce a larger number of products than originally agreed in the 2012 contract, with the company’s chief operating officer Med Nadooshan commenting that he was “excited to continue and increase [the] partnership.”

“This extensive agreement will allow us to provide many more top-quality games for our land-based casino partners, with the same high standards they are accustomed to,” Nadooshan added.

The first games developed through the partnership went live earlier this year, with H5G claiming Shadow Diamond, Ocean’s Glory, Golden Tower, Stella Drive and Orb of Chance are “amongst the most successful new games in the industry in 2013.”

The launch of Shadow Diamond was highlighted as being especially noteworthy, with the game launching on H5G’s social casino app High 5 Casino before being rolled out in land-based venues.

By launching as a as a free-to-play product first, Nadooshan said, the supplier was able gain deeper insights into how the game performed as soon as it was live.

“Real-time analytics and immediate player feedback are incorporated in our game production process to create top-performing games for the casino market,” he explained.

While the original deal gave Bally the rights to the content across all channels, H5G will retain the exclusive online, social, and mobile rights for all new content created under the extended agreement.

“At High 5 Games, we are committed to distributing the best content to all mediums so that as many players as possible can enjoy it,” said H5G CEO Anthony Singer. "This deal ensures that many more of our games can be played all over the world in land-based casinos, on social and mobile casinos like High 5 Casino and Shake the Sky, and at real-money online casinos, including nearly half of the online casinos in New Jersey.”


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