Swedish casino games developer Net Entertainment has continued its expansion into the UK market with a new deal to provide its online and mobile games to leading operator bet365.

bet365 becomes the latest UK operator to signed up for Net Entertainment’s games, following in the footsteps of William Hill, Ladbrokes, 888, Paddy Power and Sky Vegas.

“We’re very excited to announce our latest agreement with bet365, a firm we believe is a pioneer in the online gambling space with a significant global reach”, said Björn Krantz, chief of global marketing operations and managing director of Net Entertainment Malta. “The agreement solidifies the trust and confidence which exists in Net Entertainment’s technology.

“bet365 will now be able to offer its players the very best experience in the market. It is our plan to build a solid and long-term presence in the UK, and our agreement with bet365 will further strengthen our footprint in the territory.”

Net Entertainment will deliver a number of its top online games across bet365’s mobile and desktop channels.

Steve Ibberson, bet365’s managing director – Gaming, added: “Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer. Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment’s games on both our mobile and desktop sites.”

Shares in Net Entertainment AB (Co. Data) (OMX:NETB) are currently trading up 0.58 per cent at SEK130.50 per share in Stockholm this morning.