Sports betting software provider SBTech has entered the Mexican gaming market through a deal with land-based bookmaker Operadora General de Entretenimiento SA de CV, which operates the website.

The deal will see the operator replace its legacy sportsbook technology with a solution supplied by SBTech, which includes its sportsbook and live betting products as well casino games and localised payment solutions. 

SBTech will also provide the operator with its HTML5 mobile betting platform, allowing Ganabet to launch products across all smartphone and tablet devices, offering over 10,000 monthly live sports betting events and casino games. 

SBTech chief executive Itai Zak described the deal as an important step for his company, adding that he was delighted to have partnered with Ganabet.

“We are confident that our proven track record in providing advanced sports betting and turnkey gaming solutions in various regulated jurisdictions will help Ganabet offer a unique advanced sports betting product to their players and expand their business quickly and smoothly," Zak said.

Ganabet operations manager Cris Matus said that SBTech’s solution is one of the best available in the industry today.

“SBTech has shown they are fully experienced and knowledgeable in their ability to help existing bookmakers take their offering to the next level, and their expertise will allow us to grow our business in the regulated Mexican markets as well as in other South American markets,” Matus explained.