Kicking off in just two weeks time, London’s ICE Expo is set to be the leading gaming industry event in 2014 with close to 500 of the biggest names in the business exhibiting.

This year's event will include a number of free-to-attend seminars addressing the Bitcoin phenomenon, the state of play in India, the first Tribal Gaming Seminar, as well as a masterclass on the issues surrounding match-fixing.

Last year, 22,247 attendees came through the doors during the three-day event, a 4.3 per cent rise compared to the previous year. This year promises to be even bigger with the event taking over both the North and South halls of London's ExCeL centre with a 12 per cent larger floor area than in 2013.

As usual, visitors will be able to experience the entire world of gaming covering, betting, bingo, casino, lottery, mobile, online, street and social gaming across the 55,000 square meter venue.

The Gaming Intelligence team will be exhibiting at ICE for the fifth consecutive year (stands ND4-C & ND4-D), where we will be unveiling the Gaming Intelligence Hot 50 of 2014 on the first day of the show, as well providing coverage of all of the major deals and product releases throughout the event.

As one of the leading industry events of the year, ICE always plays host to a huge number of product launches and this year is set to be no different.

Online casino games developer Net Entertainment will continue its recent tradition of launching high profile games at ICE with the unveiling of its latest branded game, which is scheduled for release in April. This follows the unveiling of its Scarface branded game at ICE in 2012 and the launch of South Park slots in 2013.

Inspired Gaming Group will showcase distributed video lottery, premium multi-channel slots and virtual sports entertainment at this year’s event. The company will present its 10th virtual sport for land-based, online and mobile betting and lotteries, as well as displaying its Virtual Sports Bet Management System (BMS) called BetBOX and new slot games for major VLT markets.

ICE regular and 16-time darts World Champion Phil “The Power” Taylor will be on hand at Betradar’s stand where he will take on the winner of Betradar’s Clients’ Darts Challenge. The company will also present a special edition of its Live Sport Centre ahead of this year FIFA World Cup, which provides sportsbooks with the latest breaking news, fixtures and results.

Novomatic subsidiary Greentube will also be on hand to debut its multi -screen terminal solution for stationary gaming applications and to showcase its recently launched Hoffmania and Hoffmeister games featuring David Hasselhoff.

To see these and a host of other industry leading companies, including the likes of Playtech, Intralot, Williams Interactive, Sporting Solutions, SBTech and Play'n Go, register here for your free ICE ticket.