Online gaming operator Gamesys will officially unveil its New Jersey licensed offering, VirginCasino.com, on Friday, becoming the fifteenth real-money online gaming website to go live in the nascent iGaming market.

VirginCasino.com will go live on Friday (January 24th) featuring a range of more than 30 online casino games including blackjack, roulette and baccarat, alongside a selection of slots including Secrets of the Phoenix. More games and slots will be rolled out over the course of 2014.

The website was among seventeen websites to be initially granted approved by the New Jersey Division of Gaming Enforcement (DGE) in November of last year. The website is yet to offer online poker which is currently being developed by Gamesys, although the company has released a free-to-play variant on Facebook.

Gamesys chief executive Lee Fenton said the operator had been rehearsing for the launch “for several years” in its core UK market.

“VirginCasino.com has the most sought-after products, the most outrageous promotions, and a completely fun, safe online gambling experience designed especially for our new friends in New Jersey,” he said.

Among its special promotions is a community jackpot, which allows all active players to win a share of a $10,000 prize when another user wins a $10,000 jackpot.

Gamesys stressed the importance of ensuring a safe gaming experience for its players with stringent ID and geolocation verification systems in place. Virgin Casino also allows players to set limits on playing time and the amount of money that can be deposited over a set period.

“We hope to provide New Jersey players with a globally leading, safe, fun and rewarding online gambling experience,” said Virgin Group founder Sir Richard Branson.

Gamesys acquired the assets of Virgin Games in January 2013 for approximately £9.0m with a view to developing real-money and social casino products under the Virgin brand, as part of a long-term partnership between the two companies.

Three weeks after the deal was finalised the UK-facing offering was relaunched with the majority of content removed, including bingo provided by Playtech's Virtue Fusion and GTECH's poker product. Just IGT and Gamesys products remain on the offering.

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