Gaming technology and services provider Playtech has joined as a platinum member of the Gaming Standards Association (GSA), an international trade body for gaming manufacturers, suppliers, operators and regulators.

The London-listed company will take an active role in developing standards for the online, mobile, TV and land-based gaming sectors, continuing the GSA's work in the area, which began in February last year.

The GSA aims to create uniform standards to allow for interoperability, innovation, education and communication in the global gaming space.

Playtech chief operating officer Shay Segev said that his company would bring proven experience to the GSA and contribute significantly to the development of gaming standards.

“It will also allow us to enhance our open platform functionality and ensure unification across provider's offerings, which will enable endless possibilities in terms of content integration,” he continued. “Such amalgamation will satisfy both operator's and regulator's needs.”

GSA president Peter DeRaedt said Playtech would be a driving force in supporting the association’s plans and ensuring its “continued relevance within the industry”.

“The Online Gaming Committee is just beginning its efforts to create online gaming standards, and GSA encourages like-minded businesses to join us so that they, too, can provide direct input into the future of online gaming,” he added.

The GSA counts the likes of Aristocrat, Bally, IGT, Konami, SPIELO and WMS among its members.

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading down 0.78 per cent in London Friday morning at 695.50 pence per share.

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