UK-listed bwin.party digital entertainment has been selected to provide its live sports betting content to Central European land-based and online betting operator Fortuna Entertainment.

The B2B deal integrates bwin.party’s sports content, bwin Feed, into Fortuna Entertainment’s sports betting client.

bwin Feed provides live sports betting data including odds, fixtures, results, scoreboards and events calendars in multiple languages to online and land-based B2B clients.

bwin.party said that the feed can be integrated into a client’s betting point of sales via a state-of-the-art interface, enabling the company to offer its customers an extensive sports book and supporting content.

Fortuna Entertainment CEO Radim Haluza said: “bwin’s experience in the sports betting arena coupled with their reputation as pioneers in the live-betting industry made them the obvious choice for us when selecting a partner to expand our sports book product. We are proud to partner with them and expect the deal to have a positive impact on our business.”

Founded in 1990, Fortuna has an extensive network of approximately 1,300 betting outlets across its core market of the Czech Republic, as well as Slovakia, Poland and Hungary. The company also provides online betting services in the Czech Republic and in Poland.

Marco Falchetto, bwin.party’s director sports betting, said: “We are excited to enable Fortuna to offer their customers the same innovative sports betting experience that our customers have enjoyed since 2005. Our service will contribute to the growth of Fortuna’s business and we look forward to replicating this success with other B2B partners.”

Shares in bwin.party digital entertainment plc (Co. Data) (LSE:BPTY) are currently trading at 109.70 pence per share in London today, having dropped 3.17 per cent in trading yesterday. Shares in Fortuna Entertainment Group (Co. Data) (PRA:FOREG)  are currently trading up marginally 0.45 per cent to CZK133.00 per share in Prague.

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