Sportnco, the B2B subsidiary of French online betting operator France Pari, has sealed a deal to deliver its online sports betting platform to PMU’s Belgian subsidiary Eurotiercé.
Eurotiercé will expand its horse race betting offering to include sports betting, which is expected to launch ahead of the football World Cup later this year.
Sportnco will provide the operator with its turnkey solution including betting software, back office solutions, and a dedicated mobile offering. Its internal trading team will provide odds and risk management.
The new sportsbook will be available in three languages - Dutch, English and French – with Eurotiercé customers able to bet from a single account on pari-mutuel horse racing or fixed odds sports betting.
The offering will include pre-match fixed odds, live bets and Sportnco’s exclusive product on Sports’ Pools. It will also be localized in order to focus on competitions that attract most Belgian customers.
Sportnco said that the B2B deal is in line with its strategy to become a “leading provider on different European regulated markets”, and follows its recent announcement to launch services for French horse race tote betting specialist ZEturf.
Eurotiercé is a subsidiary of French gaming and horse race betting operator PMU and launched its Belgian-facing Eurotiercé.be horse race betting platform at the end of last year under a licence from the Commission des Jeux de Hasard. The company currently offers pari-mutuel betting on French and Belgian races through 25 point of sales.