Sportech chief executive Ian Penrose has revealed that the operator will not shift its focus from growing its US business despite investing in its UK-facing Football Pools offering to ensure the business reaches stability by 2015.

Speaking following publication of the company’s full year 2013 results yesterday, Penrose said that the business would look to redevelop its offering in partnership with gaming supplier NYX by expanding the product range available on the site.

This, he said, would be supported by increased telemarketing and online marketing activity over the course of 2014, in a bid to build the site’s customer base.

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