Business News

Swedish casino games developer Net Entertainment has strengthened its presence in the Italian online gaming market through a partnership with London-listed games developer GameAccount Network.

Net Entertainment will integrate its products onto the GameAccount platform, allowing customers such as Sisal, Snai and Eurobet to go live with the supplier’s online and mobile casino games.

The deal further expands the company's presence in Italy where last year it signed a supplier deal with the GTECH-owned operator Lottomatica Scomesse S.r.l. It first entered the market through a partnership with Microgame in 2009.

Björn Krantz, managing director of the supplier’s Malta subsdidiary Net Entertainment Malta, said that the company had been in the market since it opened, and had become one of the leading suppliers.

“We are delighted to partner with GameAccount Network, a partnership that will enable us to offer our best in class games portfolio to multiple local operators using one single platform interface,” Krantz explained. “Italy is one of Net Entertainment’s core markets and we are positive that our portfolio offering will be well received by GameAccount Network and its major partners.”

He added that the integration process would start immediately, before the games were launched gradually with individual operators as part of a phased roll-out.

GameAccount chief executive Dermot Smurfit said he was delighted to offer Net Entertainment’s products to its network of Italian customers.

“GameAccount Network prides itself on offering content from the world’s best games developers for our operator partners,” Smurfit explained. “This partnership with Net Entertainment strengthens our offering and we look forward to continuing to grow our position in the regulated Italian gaming market.”

Shares in Net Entertainment AB (Co. Data) (OMX:NET-B) are currently trading down 1.29 per cent at SEK152.50 per share in Stockholm this morning, while shares in GameAccount Network plc (Co. Data) (AIM:GAME) are down 3.16 per cent at 138.00 pence per share in London.