Inspired Gaming Group has signed its tenth partnership in Italy with a deal to provide its online and mobile virtual sports products to licensed operator BetFlag.

Inspired will supply its entire virtual sports portfolio of eight games to the operator, including football, horse racing, trotting, greyhounds, tennis, and motor racing.

Licensed in Malta, BetFlag is owned by the Tarricone Group which previously operated the Italian brand Totosì before its sale to Lottomatica. It becomes the tenth operator to sign up for Inspired’s virtual sports products, alongside the likes of Snai, SISAL, Eurobet, Intralot, Microgame and Lottomatica among others.

Vitaliano Casalone, president of Inspired Gaming Italy said the company was “delighted” to provide its premium virtual sports content to such a “pioneer” in the online and mobile betting market in Italy.

“BetFlag’s Italian customers can now bet via mobile and online on 8 different virtual sports and a comprehensive selection of all popular bet markets,” he said. “Inspired’s Virtual Sports have been live in Italy since December 2013 and are already very popular with the Italian players.

“Our products are proven to generate twice as much more daily income than competing products in competitive trials – we look forward to years of success with BetFlag customers too.”  

Nicola Pardi, president of BetFlag S.p.A., added: “We are constantly looking to provide our customers with the best content and the most exciting entertainment. By adding Inspired’s virtual sports to our existing portfolio, BetFlag further strengthens its leadership position with the most complete online and mobile product offering in the Italian market.”