Gaming software and solutions provider Playtech is to supply its Neon casino management system to Genting UK, a subsidiary of Malaysian casino conglomerate Genting Group, for the management of its land-based venues.

The Neon solution is to be rolled out over the course of 2014, with the project to be completed before the opening of Genting's latest casino, Resorts World Birmingham, in early 2015.

The system, which was developed in partnership with Playtech subsidiary Intelligent Gaming, allows clients to manage customer data, cash desk operations, table gaming, incentive programmes and compliance using a range of HTML5 and iOS applications.

It will be rolled out across the operator’s 41 casinos in the UK, which range from high-end private members’ clubs to purpose-built premises including its flagship venue, Crockford’s, in London’s Mayfair.

Director of consulting for Intelligent Gaming Chris Dempsey described Neon as the “most flexible casino management system available,” adding that the company had customised the solution to support and enhance Genting’s processes.

“We are proud and excited to partner with the world’s biggest gaming operator on a project that is so important to the modernisation of their business,” Dempsey added.

Genting UK IT director Chris Ashworth said the launch of Neon would allow the operator to “streamline many customer-facing business processes to improve customer service and drive business forward.”

“The system will be fully centralised in a high-availability data centre and will integrate with our other key business applications via [cloud computing business systems provider] TIBCO,” Ashworth added.

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