Toronto-listed gaming supplier Amaya Gaming Group has entered into a licensing agreement with Ultimate Gaming that will see the Station Casinos-owned operator launch a range of casino games on its New Jersey-facing site.
The partnership has been agreed with Ultimate Gaming parent company Fertitta Acquisitions Co, and will see a range of proprietary games available through Amaya’s Casino Gaming System (CGS) go live on the operator’s UCasino.com site.
Amaya has around 70 casino games certified to go live in New Jersey, including popular slots like Bars & Bells and Chilli Gold, video poker and table games, as well as branded content. The company’s HTML5 games, optimised for mobile, will also be made available for UCasino.com.
The partnership comes with an option for Ultimate Gaming to integrate Amaya’s content on other gaming sites via CGS in future.
Under the terms of the deal the supplier will receive a percentage of aggregate net revenue generated through its games, as well as a percentage of revenue generated on third-party games via CGS.
Ultimate Gaming chief executive Tobin Prior said he was excited to give Ultimate Casino’s players access to Amaya’s leading selection of casino content.
Amaya CEO David Baazov said he was “extremely pleased” to grow its New Jersey client base with Ultimate Gaming.
“Having established a strong reach in the nascent U.S. market, we will be looking to increase our market share on our licensee's websites by providing new and innovative gaming content, an increasing selection of HTML5 games, and online and mobile versions of popular game titles that are currently on our land-based gaming machines,” Baazov explained.
It further strengthens Amaya’s presence in New Jersey’s regulated iGaming market, where the company has existing deals with Betfair, which is powering Trump Plaza’s offering in partnership with GameAccount Network; Caesars Interactive and bwin.party, the Borgata Casino Hotel & Spa’s online gaming partner.
Ultimate Gaming entered the market through a partnership with the Trump Taj Mahal Casino, and has generated total revenue of $1.45m since the market opened in November last year. However the offering saw revenue decline sharply in February, falling 31.6 per cent month-on-month to $587,323.
Earlier today Amaya published its full-year results for 2013, with revenue increasing 102 per cent to $154.5m - below the company's guidance of between $156m to $167m.