bwin.party chief executive Norbert Teufelberger has claimed that the company’s focus on mobile will allow it to quickly catch up on its competitors, with the operator looking to exploit cross-selling opportunities through its sportsbook and poker apps.

Speaking following publication of the operator’s first quarter results this morning, Teufelberger was keen to stress that the company’s drive to improve its mobile offering was progressing according to plan.

He revealed that the operator’s mobile casino offering would be integrated into its poker and sportsbook apps, allowing the company to attract existing players to the game.

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