Slovenia’s state-owned Sports Lottery (Športna Loterija) has rolled out a selection of Inspired Gaming's virtual sports products ahead of next month's FIFA World Cup.

Seven virtual sports games – horse racing, greyhounds, football, motor racing, speedway, tennis and cycling – have been localised into Slovenian and are now available on the lottery’s e-stave.com site.

Virtual sports events, matches and races will be streamed on e-stave every three minutes, offering players over 3,000 betting events on a daily basis.

The system is to be certified by the country’s product testing institution, the Slovenian Institute of Quality and Metrology, before an official roll-out, due to take place in June.

Primož Pöschl, executive director of games development for Športna Loterija, said he was excited about the quality of the games and their proven ability to drive revenue growth.

“Many of our players are sports fans and are already familiar with sports betting so they will welcome the increased volume of betting entertainment on the website and the range of bet markets available,” Pöschl explained.

“To have a supplier who has such a strong pedigree and one who is continually enhancing their product range was a very important factor for us,” he added.

Inspired Gaming's senior vice president of virtual sports and mobile Steve Rogers said the company had enjoyed previous successes working with public and private lotteries, including World Lottery Association members like OPAP, Sisal and Lottomatica.

“Our Virtual Sports are proven to be popular with sports betting fans and we look forward to building a strong virtual sports revenue stream with Športna Loterija now and into the future,” he explained.

The deal further expands Inspired’s reach, with its virtual sports and numbers games supplied to online, mobile and land-based operators in 35 countries around the world.

The supplier claims that its virtual sports are proven to generate 100 per cent more income than rival virtual sports products, highlighting its success in Italy where it has partnered with companies comprising more than 95 per cent of the market.

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