Business News

Playtech’s dedicated bingo subsidiary Virtue Fusion has been selected as the new online bingo platform provider for UK media group Trinity Mirror, replacing 888’s Dragonfish.

The launch will focus initially on the Daily Mirror and Daily Record brands, with the company’s existing Dragonfish software being replaced with Virtue Fusion's bingo network product.

Both online bingo offerings will be supported by Playtech's full casino suite.

Trinity Mirror's head of group partnerships Mark O'Donnell said: “We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth.

“Virtue Fusion has the best-in-market products and we are delighted to be working with them.”

Playtech said that the agreement with Trinity Mirror was a “marquee signing” for the company and a welcome addition to its line-up of Tier 1 partners.

“Playtech are proud to be associated with a market-leading media brand like Trinity Mirror, and together with our market-leading products we look forward to providing their audience with an unparalleled gaming experience across our 24/7 all platform offering,” said Virtue Fusion chief operating officer Daniel Phillips.

Trinity Mirror is one of the largest multimedia publishers in the UK with a portfolio includes five national newspapers (Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail), and several local newspapers (Liverpool Echo, the Manchester Evening News, the Newcastle Chronicle and the Western Mail).

In its 2013 Annual Report, Trinity Mirror did not disclose any financial data relating to its online bingo operations, stating only that digital revenues declined due to “reduced interactive and online revenues including bingo.”

Both bingo offerings are currently powered by Dragonfish and marketed by Cashcade, the online bingo subsidiary of digital entertainment.